(via Nike Turned a Building into a Music App at SXSW | Evolver.fm)
Nike attached FuelBands to concertgoers watching Diplo and Sleigh Bells playing at SXSW 2012. The Austin building would turn greener when the crowd got more energetic, and red when vice versa.
Great great marketing one-off.
Germany’s Biggest Fountain is Now a Shower Head
There’s really nothing quite like a long, hot shower, especially if you’re using the right shower head. One bath faucet and shower provider, GROHE Deutschland, is particularly well-known for its giant shower heads which offer several spray settings. Check out how GROHE transformed Germany’s biggest fountain into a gigantic shower head complete with adjustable spray settings! The ambient ad was put together just in time to serve as a trade show traffic driver for The Bathroom Experience, the world’s biggest trade fair.
CSI Ambient advertising - amazing idea
Strengthen your #brand by standing for positive public image issues … like the environment in this Coke ad.
Fast Thinking
To launch the 2012 Mercedes-Benz C-Class Coupe, BBDO Toronto parked the new car in front of a specially commissioned, motion blurred street scene and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
Guardian open journalism: Three Little Pigs advert - video (by TheGuardian)
This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion
Brilliant example of guerilla advertising for Creme Egg, as part of Creme Egg’s ‘Spots vs Stripes’ campaign promoting it’s Olympic sponsorship Cadburys came up with a great way of promoting it’s Creme Egg ‘Goo game’ with a huge Creme Egg splattered all over the floor in Covent Garden. Branding agency Pretty Green came up with the stunt and it’s egg-strodinary if you ask me!
NRDC (Natural Resources Defense Council) outdoor/guerilla advertising
2007 One Show Merit Award for Innovative Marketing
Creative Utah Museum of Fine Arts Advertisement: See the world through the eyes of Monet and 22 other masters - Yaratıcı Utah Güzel Sanatlar Müzesi Reklamı: Monet ve diğer 22 ustanın gözlerinden gör dünyayı..
ckle:
creative ads
