Clevere Outdoor Werbung: Siemens Mixer
(Source: palavre)
Orbit: Juicy
(Source: helloyoucreatives)
BIC Wite’ Out Advertising
A great example of interactive out of home advertising that encourages involvement on the spot.
CHALLENGE
Raise interest in pursuing a career in public health.IDEA
In a bus shelter, a billboard showing a man on a hospital bed was installed. An electrocardiogram monitor was incorporated into the billboard so people colud see and hear that had no heartbeat. By pressing the “push here” sign on the man´s chest, people could make the heart beat again and resuscutate the patient.Title: BRING THE BILLBOARD TO LIFE
Advertiser: LG2, QUEBEC CITY
Client: ASSS (Agence de Sante et de Service Sociaux)
Creative Director / Copywriter: LUC DU SAULT
Art Director: VINCENT BERNARD
Photography: MARC COUTURE
Landmine Ketchup
“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”
Designed by Publicis Mojo.
(Source: The Dieline)
Axe
‘Boardwalk Empire’-Style Vintage Subway Cars Now Running in NYC
This weekend marks the beginning of the coolest ad campaign we’ve seen in New York in quite a while. As of yesterday, and every weekend through the end of the month, patrons of the 2/3 express line in Manhattan will be able to step into an authentic vintage subway train from the 1920′s, as part of a large-scale promotion for the new season of Boardwalk Empire, HBO’s series set in Prohibition-era Atlantic City. From the project organizers: “Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork.” Sounds pretty awesome to us. Has anyone in NYC taken their old-timey train ride yet? If you have, let us know all the details in the comments!
