A great example of interactive out of home advertising that encourages involvement on the spot.
CHALLENGE
Raise interest in pursuing a career in public health.IDEA
In a bus shelter, a billboard showing a man on a hospital bed was installed. An electrocardiogram monitor was incorporated into the billboard so people colud see and hear that had no heartbeat. By pressing the “push here” sign on the man´s chest, people could make the heart beat again and resuscutate the patient.Title: BRING THE BILLBOARD TO LIFE
Advertiser: LG2, QUEBEC CITY
Client: ASSS (Agence de Sante et de Service Sociaux)
Creative Director / Copywriter: LUC DU SAULT
Art Director: VINCENT BERNARD
Photography: MARC COUTURE
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