Auckland City Council
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight.
Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
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martyburagay reblogged this from fuckyeahads and added:
disappear so might as well beautify them. :-) Very creative, nicely done campaign! :-)
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cyberxes reblogged this from fuckyeahads and added:
THIS SHOULD BE IMPLEMENTED IN THE PHILIPPINES TOO.
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tripnroar reblogged this from fuckyeahads and added:
Nice! I hope that our country will adopt this kind of campaign!
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