Okay, this is pretty amazing. AlmapBBDO produced this spot, which uses 873 Getty stills to tell a man’s life story. And I didn’t realize it before reading the YouTube comments, but the creative team slipped a few Easter eggs in there as well. I don’t know if this will improve your perception of stock photography, but the spot itself looks sure to win major awards.
Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Marcos Kotlhar, Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões
(via Nike Turned a Building into a Music App at SXSW | Evolver.fm)
Nike attached FuelBands to concertgoers watching Diplo and Sleigh Bells playing at SXSW 2012. The Austin building would turn greener when the crowd got more energetic, and red when vice versa.
Great great marketing one-off.
Scotch: tape beyond strong
CoffeeCompany WiFi headlines.
Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.
So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99″
Agency: They Amsterdam, The Netherlands.
Clevere Outdoor Werbung: Siemens Mixer
Orbit: Juicy
BIC Wite’ Out Advertising
A great example of interactive out of home advertising that encourages involvement on the spot.
CHALLENGE
Raise interest in pursuing a career in public health.IDEA
In a bus shelter, a billboard showing a man on a hospital bed was installed. An electrocardiogram monitor was incorporated into the billboard so people colud see and hear that had no heartbeat. By pressing the “push here” sign on the man´s chest, people could make the heart beat again and resuscutate the patient.Title: BRING THE BILLBOARD TO LIFE
Advertiser: LG2, QUEBEC CITY
Client: ASSS (Agence de Sante et de Service Sociaux)
Creative Director / Copywriter: LUC DU SAULT
Art Director: VINCENT BERNARD
Photography: MARC COUTURE
