Dove Body Milk: Magic Mirror | Ads of the World
The challenge: Millions of body lotion samples are never opened; they remain glued to ads in magazines, disappear inside handbags, or get thrown in the bin. What could we do to make sure this does not happen to Dove Body Milk?
The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.
Outdoor advertising for Hot Wheels.
As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel). Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi
» Visa Pompeii advertising/design goodness - advertising and design blog
To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message. Advertising Agency: TBWA\Tequila, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Hibuk Rishon’s: Abandoned baby | Creative Criminals
“Every years hundred of babies are abandoned in Israel. You can help!”
This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization fighting against the abandoning of babies. Many people are not familiar with this issue, let alone with the association.
To raise awareness of this uncommon problem and to enlarge the number of volunteers, they’ve put images of babies on peoples’ doormats. As people were leaving their houses they saw a baby laying in front of their doorstep.
Meiji: Weak Sumo wrestler | Creative Criminals
Here is a nice way to interact with people. Meiji, a brand of Thai Milk, putted life-sized stickers of a sumo wrestler, a judokan, a rugby player and a wrestler on revolving doors in several buildings.
As you entered or left the building it seemed like you easily pushed those strong men away. The slogan next to it said: “Milk makes you stronger, Meiji”.
Stunt in Belgium shopping centers to show how easy it is to buy one of these cars. They say it’s a real model of the car in that shopping cart!
