Fuck yeah, Advertising!

29 Jul 2010

Dove Body Milk: Magic Mirror | Ads of the World
The challenge: Millions of body lotion samples are never opened; they  remain glued to ads in magazines, disappear inside handbags, or get  thrown in the bin. What could we do to make sure this does not happen to  Dove Body Milk?
The idea: Catch the customers when they’re naked: in hotel bathrooms!  Therefore we developed a mailing for hotel managers and sent them the  „Dove Magic Mirror Marker“: They were to write a magic Dove message for  their guests on the bathroom mirror. The marker uses a de-mister fluid  that the writing appears when the mirror steams up. A real moment of  surprise and exactly the moment to give Dove Body Milk a try.

Dove Body Milk: Magic Mirror | Ads of the World

The challenge: Millions of body lotion samples are never opened; they remain glued to ads in magazines, disappear inside handbags, or get thrown in the bin. What could we do to make sure this does not happen to Dove Body Milk?

The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.

7 Jul 2010

1 Apr 2010

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Tambour: Look what color can do

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.
Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, IsraelChief Creative Officer: Gideon AmichayExecutive Creative Director: Tzur GolanCreative Director: Yariv TwigCreatives: Hagai Ramati, Sharon Refael, Gil AviyamExecutive Client Director: Tal FishbeinAccount Supervisor: Yael YuzAccount Manager: Liron Ben YakovPlanning: Yehoram Davidi

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Tambour: Look what color can do

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi

31 Mar 2010

 » Visa Pompeii advertising/design goodness - advertising and design blog

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.
Advertising Agency: TBWA\Tequila, New ZealandExecutive Creative Director: Andy BloodCreative Director: Guy RobertsArt Director: Tamryn KerrCopywriter: Michael Goldthorpe

 » Visa Pompeii advertising/design goodness - advertising and design blog

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe

11 Mar 2010

10 Feb 2010

Hibuk Rishon’s: Abandoned baby | Creative Criminals
“Every years hundred of babies are abandoned in Israel. You can  help!”
This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel  Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization  fighting against the abandoning of babies. Many people are not familiar  with this issue, let alone with the association.
To raise awareness of this uncommon problem and to enlarge the number of  volunteers, they’ve put images of babies on peoples’ doormats. As  people were leaving their houses they saw a baby laying in front of  their doorstep.
-cthrin

Hibuk Rishon’s: Abandoned baby | Creative Criminals

“Every years hundred of babies are abandoned in Israel. You can help!”

This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization fighting against the abandoning of babies. Many people are not familiar with this issue, let alone with the association.

To raise awareness of this uncommon problem and to enlarge the number of volunteers, they’ve put images of babies on peoples’ doormats. As people were leaving their houses they saw a baby laying in front of their doorstep.

-cthrin

10 Feb 2010

Meiji: Weak Sumo wrestler | Creative Criminals
Here is a nice way to interact with people. Meiji, a brand of Thai Milk,  putted life-sized stickers of a sumo wrestler, a judokan, a rugby  player and a wrestler on revolving doors in several buildings. As you entered or left the building it seemed like you easily pushed  those strong men away. The slogan next to it said: “Milk makes you  stronger, Meiji”.

Meiji: Weak Sumo wrestler | Creative Criminals

Here is a nice way to interact with people. Meiji, a brand of Thai Milk, putted life-sized stickers of a sumo wrestler, a judokan, a rugby player and a wrestler on revolving doors in several buildings.
As you entered or left the building it seemed like you easily pushed those strong men away. The slogan next to it said: “Milk makes you stronger, Meiji”.

23 Jan 2010

14 Jan 2010

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Alfa Romeo: Shopping Trolley
Stunt in Belgium shopping centers to show how easy it is to buy one of these cars. They say it’s a real model of the car in that shopping cart!

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Alfa Romeo: Shopping Trolley

Stunt in Belgium shopping centers to show how easy it is to buy one of these cars. They say it’s a real model of the car in that shopping cart!