(via Nike Turned a Building into a Music App at SXSW | Evolver.fm)
Nike attached FuelBands to concertgoers watching Diplo and Sleigh Bells playing at SXSW 2012. The Austin building would turn greener when the crowd got more energetic, and red when vice versa.
Great great marketing one-off.
Themed by Hunson |
Background: Poe Tatum