(via Nike Turned a Building into a Music App at SXSW | Evolver.fm)
Nike attached FuelBands to concertgoers watching Diplo and Sleigh Bells playing at SXSW 2012. The Austin building would turn greener when the crowd got more energetic, and red when vice versa.
Great great marketing one-off.
Orbit: Juicy
BIC Wite’ Out Advertising
A great example of interactive out of home advertising that encourages involvement on the spot.
CHALLENGE
Raise interest in pursuing a career in public health.IDEA
In a bus shelter, a billboard showing a man on a hospital bed was installed. An electrocardiogram monitor was incorporated into the billboard so people colud see and hear that had no heartbeat. By pressing the “push here” sign on the man´s chest, people could make the heart beat again and resuscutate the patient.Title: BRING THE BILLBOARD TO LIFE
Advertiser: LG2, QUEBEC CITY
Client: ASSS (Agence de Sante et de Service Sociaux)
Creative Director / Copywriter: LUC DU SAULT
Art Director: VINCENT BERNARD
Photography: MARC COUTURE
Newcastle Brown Ale: Shadow Art - Taste the lighter side of dark
Elevator Advertising for a Divorce Lawyer - Divorce Lift
FINGER LICKIN’ GOOD!
….Brilliantly done.
(via Lexus Does Killer 3-D Building Projection in Hollywood | Adweek)
Lexus featured a 3D building projection in Hollywood where a Lexus hybrid drives all over the side of the building, flowers bloom on it, and water spews from it in honor of Earth Day.
Tim Burton’s “Cadavr Exquis” (meaning “exquisite corpse”), is a game where a group of people add phrases to a slip of paper in turn to create a story.
Burton has started off the game with a sentence detailing the adventures of “Stainboy” and is asking people contribute a line to the story with the hashtag “#BurtonStory.” The best tweets of the day are chosen to continue the story, which will run from today until December 6.
This experiment is meant to coincide with an exhibit of Burton’s work that will be opening in Toronto November 26 at TIFF Bell Lightbox. The exhibit previously opened in New York City at MoMA, where it drew the third-highest attendance of any exhibition in the museum’s history. (via Tim Burton Telling Crowd-Sourced Tale via Twitter)
